Cruelty-Free Accreditation and International Validity

The credibility of cruelty-free logos depends on the program's independence and international recognition.

The value of a cruelty-free claim depends on the independence and recognition of the program that verifies it. Programs such as Leaping Bunny and PETA are accepted internationally.

In some countries animal testing for cosmetics is already banned; therefore a cruelty-free claim becomes more meaningful when it covers the entire supply chain.

The brand should choose a recognized program according to its target market and consumer expectations.