How Is the Rabbit Logo (Leaping Bunny) Used?

The rabbit logo may be used only on products approved by the relevant program and according to its rules.

Cruelty-free products are often marked with a rabbit symbol; the best known is the Leaping Bunny logo. The logo shows that the product is approved by the relevant program.

There may also be non-standard, self-applied rabbit images on the market; the reliable one is the audited logo of a recognized program.

Use of the logo is subject to the program's rules; unauthorized or misleading use damages both the program and consumer trust.