What Is a Cruelty-Free Certificate and Why Does It Matter?

A cruelty-free certificate is the document showing that a cosmetic or care product, its ingredients and its production process were not tested on animals at any stage.

This certificate covers not only the finished product but also the raw materials in the supply chain and supplier pledges. This makes the 'not tested' claim verifiable.

As the audience sensitive to animal welfare grows, this certificate has become an important element of trust and preference for brands.