Fairtrade Accreditation and Validity
Logos from bodies such as Fairtrade International provide international acceptance for a fairtrade claim.
The most widely recognized system is Fairtrade International and its logo. There are also different fairtrade standards and bodies.
The logo shows that a product is certified according to the relevant standard's criteria. Audit and traceability are the foundation of the claim's credibility.
The brand should choose a recognized system according to its target market and buyer expectations.