What is a nutrition claim?

Answer

A nutrition claim is any statement, message or visual presentation which states, suggests or implies that a food has a beneficial nutritional property because of its energy value, the nutrients it contains (such as fat, fibre or protein) or its other components. Such claims may not be used arbitrarily; they may appear on a label, in advertising or in promotion only when the conditions permitted by the legislation are met. An important distinction: a product carrying a nutrition claim is not therefore wholly healthy. The claim describes only one particular nutritional property, and it should be assessed together with the product's overall composition.